Is Your Ace Store Winning the “Near Me” Search Battle?

While your team provides the “Helpful Place” experience in-aisle, BEST Digital ensures you’re the first choice online. We bridge the gap between traditional hardware service and modern digital convenience, turning local searches into foot traffic and backyard projects.

Olerud's Website Design

Proven Results for Our Ace & True Value Partners

We understand the Co-op model and the specific needs of independent hardware retailers. We’ve helped these industry leaders outpace big-box competitors:

Miller's Ace Hardware

Ace-Specific Website Design

Your website should be as organized as your fastener aisle. We build mobile-first, responsive sites that showcase your unique departments—from “Grill ‘n Smoke” shops to “Dakota Workwear” sections. Our designs integrate seamlessly with Ace’s corporate tools while highlighting your local services like key cutting, propane refills, and STIHL repair.

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Local SEO: Own Your Neighborhood

When someone searches for “propane refill near me” or “best grill shop,” you need to be #1. We optimize your local presence to dominate Google Map Packs, ensuring your store is the primary destination for every local DIYer and contractor in your zip code.

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Tennessee Ace Hardware Website Metrics
Monthly Reporting Made Easy

GEO: Generative Engine Optimization

In 2026, customers ask AI: “Where can I find a Traeger grill in stock today?” We ensure your store is the top recommendation in AI-driven searches like ChatGPT and Gemini by optimizing your local inventory data and high-authority citations for AI engines.

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Reputation and Review Management

“The Helpful Place” isn’t just a slogan—it needs to be reflected in your star rating. Our AI systems capture 5-star feedback from happy customers and manage sentiment across Google and Yelp, ensuring you remain the highest-rated hardware destination in town.

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BEST Digital Ribbon Cutting Murfreesboro TN
BEST Digital Ribbon Cutting Murfreesboro TN

Google Ads and Local Inventory

Stop wasting budget on generic terms. We use Local Inventory Ads (LIAs) to show real-time stock levels to high-intent shoppers. If they’re looking for a specific Milwaukee tool or Benjamin Moore color, we make sure they know it’s sitting on your shelf right now.

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Social Media Ads: Visual Storytelling

Showcase your store’s personality. From “Grilling Saturdays” featuring Big Green Egg demos to new seasonal decor, we run targeted Facebook and Instagram campaigns that reach primary household shoppers within your store’s specific delivery radius.

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BEST Digital Ribbon Cutting Murfreesboro TN
BEST Digital Ribbon Cutting Murfreesboro TN

YouTube Ads: Be the Local Authority

Video builds trust before the customer even walks in. We produce unskippable local video content highlighting your store experts—like Lou Manfredini-style “how-to” guides or walkthroughs of your rental center—to cement your store as the local authority.

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Retention-Focused Email Marketing

Turn one-time shoppers into lifelong customers. We handle automated newsletters, promotional updates for Rewards members, and seasonal reminders (like winterization or spring planting) that drive repeat foot traffic month after month.

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BEST Digital Ribbon Cutting Murfreesboro TN
BEST Digital Ribbon Cutting Murfreesboro TN

Inclusive Web Design and ADA Compliance

Accessibility is part of being a good neighbor. We ensure your digital storefront is fully ADA compliant, protecting your business from legal risks while ensuring every customer can easily navigate your services and inventory online.

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What Our Partners Say

BEST Digital understands the nuance of the Ace brand while giving us the local edge we need. Our ‘near me’ search rankings skyrocketed, and we saw an immediate lift in-store for our premium brands like Weber and STIHL.

– Kevin Nyberg, President, Nyberg’s Ace

Middle Tennessee Lions Sight Service

Ready to outpace the big-box competition?