How SEO Transformed Dunkley Music

Founded in 1950 in Boise, Idaho, by William K. Dunkley and his wife Dorothy, Dunkley Music has been a cornerstone of the local music community for decades. Today, the company continues under the leadership of their son Mark Dunkley and his wife Karen, remaining family-owned and committed to its roots.

Dunkley Music is a full-line music store offering a wide range of world-class instruments, including Steinway & Sons, Boston, Essex, Kawai, Roland, Selmer, Bach, Yamaha, and Eastman. With a passion for music education, Dunkley Music lives by its motto: “The richest child is poor without music”, proudly supporting schools and universities throughout the region.

Visit Site: https://dunkleymusic.com/

SEO Success Story

The objective was to dominate local and high-volume searches related to music stores and instrument sales in Meridian, Idaho—capturing customers actively searching for instruments and music-related products.

Keyword Rankings

Through targeted SEO efforts, Dunkley Music secured top positions on Google, ranking #1 for highly competitive and high-volume terms:

#1 – “music store meridian”
#1 – “instrument stores near me”
#1 – “music stores near me”
#1 – “music shops near me”
#1 – “instrument store near me”
#1 – “music stores meridian”
#2 – “music stores”

Business Impact

Massive Local Visibility: Dunkley Music now appears in the top results for both branded and generic searches, ensuring strong presence for potential customers in Meridian and beyond.
High-Volume Traffic: Ranking #1 for competitive “near me” searches puts Dunkley Music in front of thousands of potential customers.
Increased Customer Engagement: The improved rankings translated into higher store visits, inquiries, and instrument sales.
Community Leadership: By dominating search results, Dunkley Music reinforced its role as the leading music store and education supporter in Idaho.