How SEO Transformed Superior Overhead Door

Founded in 1994, Superior Overhead Doors, Inc. is a trusted, family-owned business serving Middle Tennessee. With over 40 years of expertise in the garage door industry, brothers Russ and Randy Stover have built a reputation for delivering superior customer service and high-quality products at competitive prices.

Today, Superior Overhead Doors is recognized as one of the largest garage door providers in the region, proudly serving residential, commercial, and contractor clients across Rutherford, Wilson, Cannon, Bedford, and Coffee counties. Recommended by leading contractors in Middle Tennessee, the company is dedicated to ensuring complete customer satisfaction.

Visit Site: https://murfreesborogaragedoors.com/

Murfreesboro Garage Doors SEO Case Study

SEO Success Story

The objective was to increase online visibility in Murfreesboro, TN by ranking highly for competitive, high-value keywords related to garage door installation, repair, and sales.

Keyword Rankings

Superior Overhead Doors achieved top positions in Google search results, capturing both branded and high-volume transactional terms:

#1 – “superior overhead doors murfreesboro tn” (20 searches/month)
#1 – “superior garage door” (2,400 searches/month)
#1 – “overhead doors murfreesboro tn”
#2 – “garage doors for sale near me” (4,400 searches/month, High Competition)
#2 – “overhead door installation murfreesboro tn”
#3 – “garage doors murfreesboro tn” (90 searches/month, CPC $29.12)
#3 – “murfreesboro garage door repair” (390 searches/month, CPC $29.22)
#3 – “overhead door installers murfreesboro tn”

Business Impact

Boost in Local Visibility: Appearing in the top 3 search results for high-intent, location-based keywords significantly increased exposure in Murfreesboro and surrounding counties.
Lead Generation Growth: Organic traffic translated into a higher number of service calls and quote requests from both residential and commercial customers.
Revenue Expansion: With top rankings for high-CPC keywords (repair and installation), Superior Overhead Doors attracted customers with strong purchase intent, driving measurable business growth.
Market Leadership: The company strengthened its position as the go-to garage door provider in Middle Tennessee, outpacing local competitors.