an Exchange Media Group Brand

Digital Marketing Services for Your Business

Increase your brand awareness, reach more potential customers, and grow your business.

No More Headaches

Help More Customers
Find Your Business

If your website is the online equivalent of your brick-and-mortar business, then your digital marketing campaigns are the roads leading your customers to it. Unfortunately, having one without the other can cap the positive results for your business. Your website and marketing are most effective when they are working in tandem.

Once you’ve squared away your website, it’s time to leverage marketing tools such as Google search, Google display, and Facebook ads. The right digital marketing strategy will help you increase your brand recognition, broaden your reach, and connect with more customers.

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Services For Digital

Increase
Brand Recognition

People need to be aware of your brand before they do business with you. More online visibility of your website and digital marketing leads to increased brand recognition when a customer is ready to do business.

Broaden
Your Reach

Digital marketing helps you reach an audience that otherwise may be unavailable to you. We’ll help you expand your business beyond word of mouth and organic search to reach more prospects.

Connect
With Customers

Search ads and other digital marketing strategies are designed to reach your target customer at the right time. Lead them back to your website, show them you’re the solution to their problems and give them a way to contact you.

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Reach The Right Customers At The Right Time

Your potential customers are not all ready to buy at the same time. Each person is at a different stage in the buyer’s journey – and your marketing strategy should meet them where they are and encourage them to do business with you.

Repeated and consistent exposure to your business through Facebook ads, Google Search ads, and Google Display ads helps ensure that you are more likely to reach each of your different customers with the right message at the right time.

Our Digital Marketing Services

SEM

SEM stands for Search Engine Marketing. It uses paid ads to ensure your business’s products and services show up prominently in search results. It is a remarkably effective way to reach new customers. A strong SEM strategy helps your business appear above competitors in search engine results

Facebook Ads: $497/month
Google Search Ads: $497/month
Google Display Ads $497/month

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Paid Social

Paid social marketing is a way to jumpstart a campaign by displaying ads or sponsored content on popular social media sites like Facebook, Twitter, and Instagram. It allows you to target highly specific audiences. Additionally, it circumvents the time it can take for organic social media posts to gain traction.

Facebook Ads: $497/month

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Email Marketing

Email marketing is an improved, electronic counterpart to traditional direct mail marketing. It promotes products and services while building relationships with clients or potential customers. Email marketing may include newsletters, deals, or promotions. When done right, it is a great way to keep your customers engaged and informed.

$127/email + $27/thousand sent

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NAP

NAP is shorthand for name, address, and phone number. Sounds trivial, right? But your business’s NAP must be correct and consistent online, because Google places high value on accuracy. Incorrect NAP confuses customers. Correct and consistent NAP can measurably improve your site’s search engine performance.

$49/month

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Social Media

Social media (organic social media) is the free content your business shares on social media. It may include photos, text posts, or videos. The goal is to reach a percentage of your followers as well as some of their followers, plus people who use any hashtags you include.

$397/month Once per week
$467/month Twice per week
$547/month Three times per week

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*Each digital marketing service requires a 6-month minimum commitment.

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Actions speak louder than words

We’re a marketing agency with…

43

Years of experience helping people just like you.

800+

Digital marketing and website clients.

4M

Words of traffic-driving content. (That’s 4 MILLION words!)

Frequently asked questions

1. How much do I need to spend on digital marketing?
While a larger budget does allow more room for testing and optimizing your digital advertising, it will not always guarantee the best results. Creating your ad with the right message and identifying the right audience are equally as important as the budget.

We require a minimum ad spend of $300 monthly. We’ve found that this budget — combined with ad content and design optimized for your target customer — can help you reach more customers and grow brand awareness.

2. Why do I need digital marketing if I already have a Best Website?
An SEO-enriched website is a marketing tool for your business, but it is just one marketing tool. Your website is the foundation for all the rest of your digital marketing efforts. The most effective marketing strategies rely on multiple channels working together to reach more people and increase your brand recognition.
3. Do you require a contract?
Because we want you to experience the best results with your digital marketing, we require a 6-month minimum commitment.

Additionally, our digital marketing services are designed to complement our Best Websites and are only available to our website subscribers. Our website services do not require a contract.

4. Why do I need paid social media if I regularly post organic content?
Organic social media posts are managed by the platform’s algorithm. It will reach your followers, but you have little control over who else sees it. With paid social media marketing, you can target highly specific audiences that are likely to be interested in what your business offers. You can be confident that the “right” eyes are seeing it. Moreover, paid social media marketing includes powerful analytics so you can find out what works and fine-tune your approach for better results over time.

5. Our NAP is correct on our website. Isn’t that enough?

No. For Google’s algorithm to make the most of your site and its contents, NAP must remain consistent across all your web properties. This can become tricky if you have multiple business locations. Our team knows all the places you must ensure correct NAP for consistency across the web, for all your locations. It’s not as easy as it looks! You may be surprised how much correct and consistent NAP matters to your Google search results.

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