Resources
Does Your Website Need a FAQ Page?
A Frequently Asked Questions (FAQ) page helps your website visitors quickly find answers to all of their questions in one place. Many businesses add this type of page as an afterthought. However, a well-structured and informative FAQ page can benefit your business.
If someone is reading your FAQs, they are most likely considering doing business with you. Your FAQ page can establish trust, overcome their objections, and provide the next steps for them to take action.
7 Common Mistakes in Website Design
You may think you’ll know bad design when you see it, but this is not the case. Bad design does not equal ugly design. Your website may look nice and still have design flaws that are detrimental to your business.
Be sure that your design makes a positive impression on your customers. Here are 7 common website design mistakes and how to avoid them.
How Social Proof Helps Your Website Convert
When you consider a purchase, you probably look for certain signals that you are making the right choice. You might read a product comparison article, check out reviews, or watch a Youtube video. These are all examples of social proof. When used correctly on your website, social proof can help you convert more visitors into customers.
Why SEO Is Important for Small Businesses
It’s estimated that Google processes more than 5 billion searches in a day. To reach your potential customers online, you need not just a website, but an optimized, accessible one. SEO is important to businesses of every age, size, and industry. To help you understand why it’s important, we’ll explain five of the major benefits of SEO.
Why Responsive Website Design Matters
The majority of potential customers visit your website use a mobile device. Responsive website design ensures your website adapts to all device sizes.
If you have responsive web design, you can be confident your visitors get the best impression of your business and always experience your website as you intend.
What Should Be on Your Website Homepage
We say “don’t judge a book by it’s cover,” but it’s something we’re all guilty of. An eye-catching cover captures your attention long enough to decide if it’s the book for you. Similarly, a well-designed website homepage engages your website visitors long enough for them to decide if they want to know more about you.
Long-Tail Keywords & Why They Matter
A key component of your website content strategy is conducting keyword research. As you begin your research, you may ask yourself: Which keywords should I use? Can SEO keywords be phrases? We recommend all our clients take advantage of a long-tail keyword strategy, especially if there’s a lot of competition in their market.
How to Write an About Us Page
Once potential customer finds their way to your website, they may already be convinced of why they need to buy the product. What they may not be convinced of is why they should buy the product from YOU. This is why an About Us page is a key page on every website. All the info on this page reassures your visitors that you are the right choice.
What is SEO and How Does it Work?
A website alone is not enough to make your business visible online. Just like your customers need roads to get to your brick-and-mortar business, they need SEO to find your website. Following SEO best practices helps search engines direct more potential customers to your site.
What Makes Website Design Good?
For those of us who aren’t website designers, “bad” or “good” website design may seem like a subjective label. If a website is pleasing to look at, that must mean it’s well-designed. In reality, a beautiful website can still suffer from bad design. It’s crucial that your website doesn’t fall into this trap.
How to Write Good Website Content
The majority of your customers begin their journey with an online search. This means your business website will often be the first impression that you make on them. There are a lot of ways to make a good impression, but one of the simplest ones is with good website content.
Why Your Website Accessibility is Important
By making your website accessible, you ensure that ALL of your website visitors, including those with disabilities, have a good user experience and are able to easily access your information. Most accessibility best practices improve the usability of your site for everyone.
How Do You Structure Your Website Content?
One of the first big questions you’ll ask as you build a website for your business is: What do you put on it? You may be wondering how many pages you need or what those pages should be about. One way to organize your website content plan is to start with a site map.
By outlining all the pages you want and where they will go, you are creating a plan of action for your website content.
Why Your Website Security is Important
Imagine you’ve put hours into building a website for your business. You’ve considered exactly what you want to say to your customers and exactly how you want the home page to look. At the end, you feel confident about the final product. It’s important during all your preparations that you don’t overlook website security.
The Importance of Responsive Insurance Website Design
More than half of all internet traffic comes from mobile devices. Naturally, this means a number of potential clients are visiting your website using a mobile device. If you’re utilizing responsive insurance website design, you can be confident your website visitors are getting the best impression of your agency. And they are always experiencing your website as you intended.